November 26, 2018 – The Honma Hong Kong Open presented by Amundi has been a big event for the start of the European Tour season and the 2019 Race to Dubai. Since Honma Golf was announced as the main sponsor last July, the excitement has grown to culminate in an extraordinary golf week at the Hong Kong Golf Club, in Fanling, from 22 to 25 of November, with the triumph of English player Aaron Rai.

We’re used to sponsorships by banks, insurance, automobiles, watch companies… Never before, to our knowledge has a golf equipment company sponsored an event of this calibre, and it has to be the most exclusive golf brand that exists. At MyGolfWay.com we didn’t want to miss any details, and here we review in video the main images ‘from inside’ of the Honma Hong Kong Open.

And what is it that we liked the most? Well, many things…

• The coincidence of the 60th Anniversary of the tournament with the 60th Anniversary of the Honma Golf company.
• The panel with the pictures of event champions, such as Justin Rose, Rory McIlroy, Ian Poulter or Miguel Ángel Jiménez (four times), along the access path to the club.

• The Honma Golf stand at the Village for the spectators, with a mural about its 60 years of history, guided by technology, pleasure, perfection and pride, together with the world map of its international distribution.
• The contests on the putting green of artificial turf within their stand, presided over by that spectacular wave of grass so well reproduced from Japanese art.

• The demonstrations of crafted shaft production, elaborated by hand, with which the luxurious Honma Golf clubs are made.
• The presence of Honma with the mole leaning on the brand’s logo in all corners of the facilities, as well as in the centre of the lake on the 18th hole.
• The stands for the public surrounding the main greens of the course, and the resting areas for the public of the event.

• The red Honma caps scattered throughout the course, and the bibs for all the player’ caddies, including Sergio García’s caddie.
• And finally, the kind participation of the company’s president, Liu Jianguo, in the award ceremony of the event.