November 6, 2025 – The Spanish company JGolf, led by Javier Gervás, has signed an agreement with Fireballs GC, the team captained by Sergio García within the LIV Golf League, to become its global commercial agency.

Under this agreement, JGolf will be responsible for developing and managing the commercial, sponsorship, and marketing strategies of Fireballs GC, as well as creating exclusive experiences with the team’s four players — including personalized clinics and “Meet & Greet” events at all LIV Golf League tournaments.

“For JGolf, it is a true honor to partner with such a leading team as Fireballs GC. We share the same passion for golf and the vision of a sport that is evolving toward more dynamic models, better connected with new generations,” said Javier Gervás, CEO of JGolf.

“Our commitment is to contribute our experience and international network to enhance the team’s commercial growth and brand development. Within the team, Miguel Franco de Sousa has joined us — a highly regarded professional with extensive expertise in creating memorable experiences alongside golf professionals.”

Irek Myskow, General Manager of Fireballs GC, added: “I met Javier Gervás over 25 years ago while working in the golf industry. Since then, we have maintained a strong professional and personal relationship, which has been key to placing our trust in him for this project.”

“We know the passion and deep knowledge that JGolf brings to the table, and we are delighted to join forces so that companies and fans alike can experience the excitement shared by Sergio García, Abraham Ancer, David Puig, and Josele Ballester — the Fireballs.”

With more than 30 years of experience in organizing international tournaments, developing sports projects, and managing commercial operations in the golf industry, JGolf has established itself as one of the most respected agencies in the sector, expanding its reach through this new global venture.

The Fireballs GC team, captained by 2017 Masters Champion Sergio García, is made up of Abraham Ancer (Mexico), David Puig (Spain), and Josele Ballester (Spain).

The LIV Golf League features 14 tournaments across 10 countries, with an innovative and modern approach to the sport. LIV Golf has transformed the professional golf landscape, offering a fresh and engaging vision for new audiences, new era in Golf has arrived.