June 18, 2015 – TaylorMade Golf, renowned for innovations in performance-enhancing golf equipment, takes us behind the scenes and into the workshop. Every day the Sports Marketing team work with the best players in the world to ensure that their TaylorMade equipment is fully optimised.

With these two videos we can see how the company builds clubs for Justin Rose, a very meticulous and detailed golfer, who knows just what he wants to have in his hands. TaylorMade shows us the time, effort and precision that goes into crafting clubs for its professional players.

Here you have an example, featuring the building of Justin Rose’s handmade and personalised EF wedge that is given to him later.

Part two is on course with TaylorMade’ European Tour representative Adrian Rietveld at the 2015 BMW PGA Championships, when the EF wedge is finished and given to Justin Rose.