December 29, 2017 – TaylorMade Golf, manufacturers of the Nº1 driver in golf and the driver with the most wins on the PGA Tour 2016 want to repeat and have pushed the boundaries of golf club engineering with the next generation of M metalwoods, highlighted by the new M1TM & M2 TM drivers, fairways and hybrids.

Last year, M1’s engineers successfully endeavoured to combine the perfect blend of form and function in the club’s aesthetics and club alignment, focusing on the utilisation of new materials like never before. In 2017, TaylorMade is elevating performance once again by focusing on materials and geometry designed to deliver improved launch conditions, increased personalization and more forgiveness for every golfer.

“Performance is the genesis of everything we do, and through the use of multi- material construction with the original M1, we were able to elevate performance to a level that captured the attention of golfers around the world”, says Brian Bazzel, Senior Director of Product Creation of Metalwoods of the company.

“Our mission continues in 2017 by advancing the use of exotic materials with new, intelligent shapes to once again deliver industry-leading performance. The M1 is our flagship driver designed and engineered to give all golfers the ability to further personalise their driver to maximise their game”.

M1 2017 TAYLORMADE DRIVER

By way of a new, lower density Titanium alloy called 9-1-1 and an added carbon toe panel that accounts for a total of 43% more Carbon composite than its predecessor, the new M1 2017 Driver 460’s mass properties have been optimised to deliver optimal launch conditions, more personalisation and increased forgiveness. The iconic two-tone crown of the M1 driver incorporates a proprietary 6-layer Carbon composite panel that is precision-fit to the skeletal titanium body using an FF2FF process—a breakthrough engineering technique that results in craftsmanship of the highest quality with manufacturing repeatability for consistent, aggressive looks and undeniable performance.

The M1’s revolutionary construction methods allowed engineers to step outside of the box of traditional shaping, leveraging these new techniques into the next generation of TaylorMade product design. One of the primary features is the utilisation of a recessed Carbon toe panel that put TaylorMade’s engineers on a new runway of design.

The new Carbon composite crown in the new M1 saves more weight because the composite is 10% thinner, the bonding ledge is 18% shorter and the adhesive is half the thickness than the original M1. Furthermore, the new M1 also has a composite sole panel which utilizes the same thinner composite, shorter ledge and thinner adhesive approach as the crown. The combined weight savings of the new M1 composite crown and sole panel construction is 8g lighter than an equivalent titanium construction.

This, combined with the 3g savings from the 9-1-1 lower density titanium results in a total of 11g savings compared to a conventional titanium head such as that found on the R15 driver and more than twice the weight savings than first M1 generation.

In saving this critical weight, engineers were able to design a new, more aerodynamic T-Track system that houses 27g of moveable weight (2g more than the first generation M1), 12g of which reside in a re-designed back track that has been lengthened by 12.7 mm (19% longer) giving the golfer more high-to-low adjustability (64% more CG movement). The 15g located in the front track allows for the weight to be distributed from heel to toe (7% more than its predecessor) and the adjustment to their draw or fade bias by up to 25 yards. Engineers used the extra discretionary weight to make the footprint of the clubhead larger (4%) leading to a higher moment of inertia for more forgiveness.

The new M1’s CG is lower than that of its predecessor which results in a CG projection that is even closer to the centre of the face for a hotter trajectory and more ball speed protection at all impact locations. TaylorMade engineers relied on proven internal acoustic management techniques and modified them as necessary to meet the demands of new materials and shaping. The result: the re-definition of best-in-class sound to control vibration and pitch at impact. Combined, TaylorMade has delivered maximum distance and forgiveness through multi-material use and complete personalization.

New to the next-generation of M drivers is a 440cc model, which utilises a slightly smaller head, deeper face and 30g of moveable weight, working in unison with all of the same technologies as its larger 460cc counterpart.

Both the 460 and 440cc models feature a new 4-degree ultra-lightweight aluminium loft sleeve (back sleeve compatible) and three new stock premium shafts: Fujikura XLR8 Pro 56 (hi- launch), MRC Kuro Kage Silver Dual Core TiNi 60 (mid) and Project X HZRDUS Yellow 65 (low), three of the most popular shafts on Tour and with consumers alike, along with a new premium performance Lamkin UTX grip with cord for greater durability and all-weather performance. TaylorMade is also once again offering more than 30 additional premium custom shaft options at no upcharge, having partnered with many of the industry’s leading shaft manufacturers to deliver golfers a plethora of options to personalise the M1.

SPECIFICATIONS

• Lofts: M1 460cc, 8.5°, 9.5°, 10.5° and 12° (RH); M1 460cc 9.5° and 10.5° (LH); M1 440cc, 8.5°, 9.5° and 10.5° (only RH).
• Shafts: Fujikura XLR8 Pro 56 (hi-launch), MRC Kuro Kage Silver Dual Core TiNi 60 (mid) and Project X HZRDUS Yellow 65 (low).
• Grip: Lamkin UTx Cord.
• Availability: On 27th January, 2017.
• RRP: 579€.

M1 2017 TAYLORMADE FAIRWAY

In designing the new M1 2017 Fairway, TaylorMade’s engineers strove to challenge convention that a fairway wood cannot be both adjustable and also incredibly long. Constructed with a 450 stainless steel body, strong Ni-Co C300 face and same 6-layer Carbon composite crown as the M1 driver, the completely re-designed and reshaped M1 fairway has a track system that has been shifted more rearward to make room for a new open channel Speed Pocket designed to deliver more ball speed & more forgiveness.

Similar to the evolution of titanium casting, the steel fairway castings have also been pushing the limits of manufacturing to achieve thinner and thinner crown thicknesses every year. Thus, TaylorMade turned to carbon fibre to unlock a new runway of design. Similar to the M1 driver, a carbon fibre crown is bonded onto the head of the new M1 fairway by way of the same FF2FF manufacturing process and replaces the majority of the steel that was formerly on the crown and also lowers the centre of gravity.

The track was moved back behind the Loft Sleeve pocket in order to make room for a through-slot which promotes faster face-flex and ball speed on mis- hits low on the face and also reduces backspin leading to more overall distance. The sides of the weight were angled to match the shape of the head which thus allowed engineers to maximise the length of the track, permitting CG to remain as low as the original M1 while maintaining the same heel-to-toe CG movement. The result is TaylorMade’s longest adjustable fairway.

The new design of the open-channel Speed Pocket is designed to deliver more distance through increased speed & lower spin, as well as forgiveness by way of ball speed protection on shots struck low on the face. A new advanced design with a recessed rear sole – divided by the sliding weight track delivers improved sole to ground performance. Golfers can personalise this new, longer M1 fairway more than ever with the new ultra-lightweight aluminium 4-degree loft sleeve, 25g draw-neutral-fade sliding weight and over 30 no upcharge aftermarket shafts.

SPECIFICATIONS

• Lofts: M1 15° (3); 17° (3HL) and 19° (5) (RH); M1 15° and 19° (LH).
• Shafts: MRC Kuro Kage Silver TiNi (70g with R, S y X flexes; 60g with A flex).
• Grip: Lamkin UTx Cord.
• Availability: On 27th January, 2017.
• RRP: 349€.

M1 2017 TAYLORMADE RESCUE

The new M1 2017 Rescue features a moderate sized, Tour-proven shape and a newly designed sole that will appeal to a larger demographic of player, offering more playability from an increased variety of lies.

The sole is engineered with TaylorMade’s first-ever sliding weight system in a hybrid – and the company’s most adjustable ever – providing golfers the opportunity to not only experience the neutral/fade biases of its predecessor but with the added option of draw setting – as well as anything in between for ultimate shot shape adjustability and personalisation.

In addition to the new 27g sliding weight track and advanced sole design, the head comes equipped with a new, 3-degree ultra-lightweight aluminum loft sleeve. Premium components again are offered as stock options, with a MRC Kuro Kage Silver hybrid 80g shaft in R, S & X flexes as well as a 70g A flex along with a new Lamkin UTx grip.

SPECIFICATIONS

• Lofts: M1 17° (2), 19° (3), 21° (4) and 24° (5) (RH); 19º (3) and 21º (4) (LH).
• Shafts: MRC Kuro Kage Silver (80g, R, S y X flexes; 70g, A flex).
• Grip: Lamkin UTx Cord.
• Availability: On 27th January, 2017.
• RRP: 299€.