Tag Archives: FLAT CAT Golf

Grips

Lamkin Grips – Hank Haney introduces new Flat Cat Solution in an advertising campaign

May 6, 2017 – Lamkin Corporation – the original manufacturer of premium golf grips – has announced that Hank Haney is featured in a U.S. advertising campaign introducing the new FLAT CAT Solution putter grip. The patented weighted grip technology offers a proven solution to a common putting struggle that haunts millions of golfers: the yips. The spots are currently running on The Golf Channel.

The weighted stainless steel cone on the FLAT CAT Solution grip is optimally located beneath the hands to create a more stable, pendulum-like feel without adding weight to the putter head itself. Weighting the putter head can make it more difficult to consistently control distance. The unique position of the weighted cone on the Solution grip makes the putter head to feel heavier without sacrificing feel or distance control. This instantly creates a smoother, yip-free stroke.

“The FLAT CAT Solution instantly gives every golfer a smoother, more consistent, pendulum-like stroke,” said Hank Haney.

“There has never been anything introduced to the putting world that will have a more profound effect on golfers who struggle on the greens than this revolutionary new putting tool!”

In extensive testing, the Science & Motion SAM PuttLab, the world’s leading putting analysis system, determined FLAT CAT Solution was the only weighting option that visibly, significantly, and dramatically smoothed and improved the strokes of golfers suffering with the yips instantly.

The FLAT CAT Solution by Lamkin is designed with FLAT CAT’s patented FLAT 1 grip technology that squares the hands and arms to the putter face to ensure a square face at impact. Each side of the FLAT CAT grip is in a parallel plane with the putter face, allowing every golfer to establish a personal feel with the face of their putter no matter what their putting style – traditional, left-hand low, saw, claw and more.

“The technology behind the FLAT CAT Solution is unlike anything I’ve ever tried. And, believe me, I’ve tried everything,” said Bob Lamkin, President and CEO of Lamkin.

“The team at FLAT CAT has invented a new category of grips specifically designed to help golfers who have a yip in their putting stroke and it makes an immediate difference. We are delighted to be partnering with Hank to promote this performance-enhancing new product.” 

The FLAT CAT technology was developed in consultation with PGA Professional Mike Heisterkamp and longtime Whistling Straits and Pinehurst professional caddy Charlie Spain.

Golf Companies, Grips

Lamkin Grips – Strategic partnership with Flat Cat Golf to extend distribution of the putter grip

April 18, 2017 – Lamkin Corporation, the original manufacturer of premium golf grips, announces it has partnered with Winston Products to market and sell the complete portfolio of FLAT CAT putter grips, a game-changing putting tool that helps golfers of all abilities putt more consistently and effectively, that we have seen in hands of Justin Rose during The Masters 2017. The newly formed alliance gives Lamkin exclusive worldwide distribution rights for FLAT CAT grips.

“We are very excited to be partnering with the Lamkin Corporation. For nearly a century, the Lamkin name has been synonymous with quality and character and we are thrilled to marry our FLAT CAT innovation and technology with the heritage of the Lamkin brand,” said Winston Breeden, CEO, Winston Products.

FLAT CAT‘s unique FLAT 1 technology puts the feeling of square in the palm of a player’s hands, helping them to square their hands, square their shoulders and square their putter face to their intended target line. Each side of the FLAT CAT grip is in a parallel plane with the putter face, allowing every golfer to establish a personal feel with the face of their putter no matter what their putting style – traditional, left-hand low, saw, claw and more.

“After meeting with the FLAT CAT team, and playing with the product, it was clear that their organization shared many of Lamkin’s core brand values,” said Bob Lamkin, President and CEO of Lamkin.

“The technology behind FLAT CAT’s product line directly supports one of our most important values: providing golfers with the tools to realize a more confident, consistent and enjoyable playing experience. Whether it’s swinging grips or putter grips, our own development efforts are always focused on achieving that goal. By adding FLAT CAT products into our own portfolio, we continue to deliver on that important promise to our customers!”

FLAT CAT was developed in consultation with PGA Professional Mike Heisterkamp and longtime Whistling Straits and Pinehurst professional caddy Charlie Spain.

FLAT CAT GOLF is owned by Make’em All, LLC, a division of Winston Products LLC. Lamkin offers a variety of performance-inspired grips including the Z5, UTx, Crossline, Wrap-Tech and R.E.L. ACE. The company’s trusted products are played by PGA Tour superstars Justin Rose, Brandt Snedeker and Miguel Ángel Jiménez, also with many other players.