February 1, 2016 – Los Naranjos Golf Club, in Marbella (Málaga, Spain), has just incorporated an innovative and exclusive WiFi system through which its marketing strategy and data management will be increased and more effective. This is an interesting project that will allow the club to adjust every offer according to time and shape depending on the clients’ behaviour and tendencies. This is the way how the club and the clients will establish a quite solid relation in order to communicate and offer more value.

Nowadays, any company understands that marketing strategies and tools are simply essential to satisfy every client’s necessity. New technologies allow us to reach a highly effective use of this kind of systems. This is how telecommunications company Cibersuite has installed this new WiFi marketing system at Los Naranjos GC, offering a wider range of possibilities for the golf club and its guests.

WiFi marketing concept is quite simple: it’s about a registration of every user’s data visiting the place after being registered into the WiFi platform. Taking advantage of every detail such as gender, age, language, visits, time and all kind of relevant information in order to get to know the client as much as possible and understand their demand.

Los Naranjos GC is able to understand perfectly the kind of necessity or offer that every guest or client could have in order to enjoy the services completely. Everything is planned to be offered according to season and type of client. WiFi system will be attending to day-to-day information allowing the club to offer the best and most interesting contents at any time.

On the other hand, results and connections have improved consistently. This is really effective so that our clients get a better experience from the very first time they visit the golf club. Cibersuite has installed different WiFi connections all over the place so, you can be connected 100%, no matter where you are inside the club.

Cibersuite is a global telecommunication company with experience into Hospitality since 2003. Ten years later, back in 2013 company had more than 350 installations, covering more than 50,000 rooms within more than 20 different hotel chains and more than 125 independent hotels. Right now, its daily clients rise up to 75,000 due to more than 16,000 WiFi access points available. This operational structure is working and available every day of the year 24 hours a day.