HONMA Golf – BERES AIZU, a work of art created to be played and enjoyed on the golf course

December 1, 2021 – Leading Japanese brand HONMA Golf has taken the super premium category clubs to the next level, with the introduction of two new luxurious ranges: BERES BLACK and BERES AIZU, designed to meet the expectations of players looking for the best ever, in terms of style, as well as top performance on the golf course.

The latest installment in HONMA‘s most sought after product line combines the latest game enhancing technology, high quality materials, and ultra-modern construction, with legendary Japanese brand craftsmanship and luxurious finishes, creating the ultimate set of clubs, intended for players with lower swing-speeds looking to enjoy the game much more.

For the first time in the European golf market, AIZU woods and irons are designed to appeal to both men and women, with importance given to the aesthetics.

At a technological level, the new BERES AIZU driver is the first HONMA design to feature the avant-garde L-CUP face structure, which increases the initial ball speed to reach more distance, and enlarges the sweet spot area to improve forgiveness. The evolved internal radial frame face works synergistically with its ultralight Ti811 titanium crown and low center of gravity to deliver high launch and low spin for longer carries.

Another of the new performance technologies of the new woods is the incorporation of the Triple Sole Slot, a triple groove in the front part of the sole that offers greater speed when firing the ball from the face of the club, in addition to increasing the gear effect on off-center hits, correcting the trajectory to make it straighter.

BERES AIZU fairway woods with the Triple Sole Slot also feature a progressive face and a center of gravity flow construction, designed independently for each metal wood. This ensures the highly desirable trajectory and optimal spin to deliver unrivalled performance.

With similar performance-enhancing properties, the BERES AIZU Utility features a low-center-of-gravity design and weight positioning for each loft for a strong trajectory, and face repulsion thanks to the triple slot in the sole to gain distance.

BERES AIZU irons have been designed to deliver high launching, straight trajectories with ease, offering the ultimate forgiveness. A wide 3D L-CUP structure and Sole Slots increase the ball speed, while the newly constructed club face, which reaches to the tip to increase its forgiveness, features reduced thickness and vertical slits that reinforce the impact area for greater strength and durability. Also, the forged head brings a sweeter touch to the golf ball.

New to the BERES AIZU collection is the ARMRQ MX shaft, hand-rolled and built in harmony with the club heads at the same factory in Sakata, to ensure the tightest tolerances are achieved, to offer a greater impact consistency.

Reinforcing the butt section, it features the newly developed 10-axis braiding sheet (the previous one had 7), consisting of a 4-axis aluminum and 6-axis carbon material at the butt of the shaft, plus the revolutionary T1100G material to deliver more speed and accuracy, as well as a comfortable sensation by placing more weight in the grip area. To achieve speed more easily, the M40X fiber is added, which offers high elasticity, high resistance and memory effect, returning more quickly to its starting position.

Going a step beyond exclusivity and customization, the ARMRQ MX DYNAMIC shaft places a higher flex point, designed for the player who develops a higher swing-speed, providing a more penetrating flight and less backspin.

Inspired by traditional Japanese crafts and heritage, the aesthetic of BERES AIZU provides a genuine WOW-factor. The beautiful decorations applied to the clubs are based on the traditional Aizu lacquer craft that originates from the Fukushima prefecture in northern Japan, close to the HONMA factory in Sakata.

An intricately painted decal has been applied to the crown of the BERES AIZU collection woods, and the back cavity of the irons, providing an exquisite design with an exclusive look that will dazzle your playing partners and display Japanese craftsmanship and attention to the many details. And only for the 4S and 5S categories, the woods can be personalized with the colors of the customer’s choice, since this is included in the price.

The Men’s BERES AIZU collection includes the driver with three lofts (9.5º, 10.5º and 11.5º); fairway woods 3 (15º), 5 (18º) and 7º (21º); Utilities 3 (19º), 4 (22º), 5 (25º) and 6 (28º); and 5, 6-11, AW and SW irons.

The Ladies BERES AIZU collection includes two drivers (with lofts of 10.5º, 11.5º and 12.5º); fairway woods 3 (16º), 5 (19º) and 7 (22º); Utilities 4 (22º), 5 (25º) and 6 (28º); and 5, 6, 7-10, 11 and SW irons.

RRP: BERES AIZU 3S from €1,400 (driver); €785 (fairway wood); €625 (hybrid); €615 (for iron).

Por Miguel Angel Buil