April 15, 2016 – Power management company Eaton announced that its Golf Pride Grips Division was the leading swing grip and putter grip brand played at the 2016 Masters. The #1 Grip in Golf claimed 10 of the top 14 players, including the winner of the Masters, Danny Willett, playing the Z-Grip Cord.

In fact, three different Golf Pride swing grip models were used by more individuals than any other brands. Golf Pride’s Tour Velvet was used by 43 players while 13 players trusted the MCC, #1 Hybrid Grip in Golf.

“Developing innovative performance grips that meet the needs of the most demanding players in the world is at the forefront of what we do at Golf Pride. Over 80% of tour players choose to play Golf Pride without endorsement,” said Brandon Sowell, global sales and marketing director for Golf Pride.

“To see our products trusted to perform at golf’s highest level is both validation and motivation to keep pushing forward.”

Golf Pride’s success in the game’s biggest events is a well-established tradition. In fact, players using Golf Pride grips have won 10 of the last 10 Masters championships.