December 18, 2014 – Callaway Golf officially announced yesterday the new Chrome Soft Golf Ball. This is a product that, according to the company, will completely redefine golf ball performance and change the category, with the slogan: “The Ball that Changed The Ball”.

Chrome Soft is the only ball that has the new proprietary SoftFast Core with low compression and the Tour Urethane cover. This leads to low spin off the tee for incredible ball speed and distance, low 65 compression to compress the ball on iron shots for incredibly soft feel, and excellent control for aggressive shots into the green. With Chrome Soft, the company says golfers no longer have to choose between ‘great feel’ and ‘hitting the ball farther’.

The introduction of the product is supported by its own webpage (http://cmp.callawaygolf.com/chrome-soft/) along with a suite of original content, with the commercial video above and the comments of Phil Mickelson in the next video:

Chrome Soft will be available in U.S. golf retailers and in www.callawaygolf.com on January 16, 2015 for $37.99 per dozen.

Por REDACCIÓN