Golf & Fashion

Bobby Jones – The golf clothing brand of Miguel Angel Jimenez increases visibility in Spain

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March 8, 2016 – The presence of the golf clothing brand of Miguel Angel Jimenez, Bobby Jones, is growing in Spain, and not only because of the brilliant performances of the Spanish golfer on the Tour, but also thanks to the work of its European business management.

“Our visibility in Spain is increasing, and being present in the UCAGOLF Week is working very well for us because it makes Bobby Jones particularly strong in the golf courses of Gran Canaria, Tenerife and the Balearic Islands”, says Fraser Dunsmore, European Sales Manager of Bobby Jones, during the seventh UCAGOLF association convention held in Barcelona.

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Inspired by the successes of Bobby Jones, its refined apparel, mainly polo shirts and pants in high quality fabrics and beautiful designs and colours, is well represented in Madrid and Barcelona through the golf chain stores of Depique, and is also in the golf clothing sections of El Corte Ingles of Castellana (Madrid) and Puerto Banus (Marbella). The next stage is to increase its presence in pro-shops and golf stores of Northern Spain and the Basque Country.

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Also, to consolidate the brand in Andalusia, the territory of Miguel Angel Jimenez, Bobby Jones Europe has appointed Juan Francisco Bautista as a commercial agent in the area.

“My role now is to work along with our agent to further develop the brand in the Costa del Sol”, he adds. “The goal is to have presence throughout all Spain in exclusive accounts, but also to grow in the green grass accounts that we already have, especially the members of UCAGOLF, and provide them with the qualities that distinguish Bobby Jones, our wonderful cotton, the European fit and the high product quality we offer,” concludes Fraser Dunsmore.

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More information at www.bobbyjones.com and Juan Francisco Bautista (tel. +34 654 34 10 88).

Por MIGUEL ANGEL BUIL