December 21, 2016 – adidas Golf, an industry leader in innovation, technology and performance footwear, has announced the release of the new Powerband Boa BOOST. Since its inception ten years ago, the focus of the adidas Power franchise was to provide golfers with the most traction, support and stability, allowing them to maximize their swing speed and performance. A new generation of adidas branding and shoe construction, the Powerband Boa BOOST combines game-changing technologies including BOOST cushioning, a brand new L6 Boa Closure System, an updated POWERCAGE saddle, and a climaproof seamless stretch microfiber leather upper.

“The original Powerband golf shoe was a revolutionary product when we first brought it to the marketplace in 2007 and it helped push golf footwear technology to the next level”, says Masun Denison, Director of Footwear at adidas Golf. 

“The Power franchise has always stood out as bold and more progressive, and is a great representation of what adidas golf is all about. Infusing this footwear with all that we have learned the past 10 years, the new Powerband Boa BOOST is the most technical and innovative Powerband shoe to date and we are excited to bring it back to the golf market.

Powered by scientific and biomechanical testing and research, the Powerband Boa BOOST incorporates technologies to promote energy return, lateral stability, and comfort. The new POWERCAGE chassis system uses supportive materials and straps in the center saddle to lock down the midfoot, while seamlessly incorporating the brand new L6 Boa Closure System, an incremental pull and push structure located on the top center tongue, designed to enable fast and easy micro-adjustability for a customizable fit.

POWERBAND BOA BOOST FEATURES AND BENEFITS

• BOOST midsole cushioning for walking comfort and energy return
• New L6 Boa Closure System conveniently located on top center tongue for more customizable micro adjustability
• POWERCAGE saddle construction by soft wire through 360LOOP guide to Boa Closure System for preventing power leaks and strengthening lateral stability on upper
• 6-spike TPU outsole construction with strategically placed secondary lugs with new low profile thintech EXP cleats for tour proven grip, stability, performance and enhanced green friendliness
• climaproof stretch microfiber offers durability and lightweight comfort with easy care
• New competition last features a slightly rounded toe shape and wider forefoot for increased overall volume, improved comfort, and exceptional stability
• Bounce foam in forefoot for long-lasting cushioning and soft comfort
• fitfoam PU sockliner provides great cushioning, support, and comfort
• Availability: 1st February 2017.
• Colours: Offered in five colorways.
• Width: Medium and wide in Europe.
• MSRP: 199.95€.