November 7, 2017 – The company Srixon Sports Europe has announced the introduction of the new XXIO X Series for the modern lady golfer, the 10th generation of the No. 1 Premium Brand in Japan.

The XXIO series have evolved through nine generations since its debut in 2000, and have been focusing on the special needs of the modern lady golfer ever since.  While the core concepts for the XXIO brand remain “more length”, “easy to play” and “exhilarating impact sound”,  the design of the new XXIO X series for ladies is clean modern and differentiates itself completely of the mens offerings. Each element of the modern game of golf, such as head size, loft, shaft weight and grip, has been taken into account for the lady golfer. The XXIO X clubs will be strong allies on the course.

The XXIO X Driver offers a slightly smaller head, an ultra light shaft weighing 37 grams with great trajectory control with exhilarating feel. The “Experience Easier Distance”  Technology  also applies to these clubs. This will allow every lady golfer to hit the ball on the sweet spot and gain more distance easily.  Featuring “TRUE-FOCUS IMPACT TECHNOLOGY” – a synergy effect between the newly developed “Smart Shaft Technology“ and the new head that maximizes COR performance at the sweet spot.

Accompanying the XXIO X Ladies Driver are the new XXIO X Fairway Woods and Hybrids. Both are made to the same precision as the new Driver. The XXIO X ladies fairway woods and hybrids are equipped with a maraging body and a hot forged steel face which allows you to “Experience Easier Distance” meaning ladies will hit the ball on the sweet spot and gain more distance easily.

The new XXIO X Ladies Irons are easy to launch, provide longer distance, forgiveness  and have a sleek modern look – simply the best quality irons in the history of XXIO. The  4 piece high tech head technology including two high density nickel tungsten weights, which are strategically placed for great performance throughout the set. Combined with stronger lofts and the longer newly developed shaft that will help golfers  launch the ball with ease.

The New XXIO X Ladies Series will be available from mid January 2018 onwards.

*No. 1 in annual sales for 17 consecutive years in Japan according to a survey conducted by YANO Research Institute Ltd. of total sales of woods and irons by sub-brand, based on aggregate over-the-counter sales at major retailers throughout Japan (results from 2000 to 2016).

More information at www.xxio.eu.