May 6, 2017 – Lamkin Corporation – the original manufacturer of premium golf grips – has announced that Hank Haney is featured in a U.S. advertising campaign introducing the new FLAT CAT Solution putter grip. The patented weighted grip technology offers a proven solution to a common putting struggle that haunts millions of golfers: the yips. The spots are currently running on The Golf Channel.

The weighted stainless steel cone on the FLAT CAT Solution grip is optimally located beneath the hands to create a more stable, pendulum-like feel without adding weight to the putter head itself. Weighting the putter head can make it more difficult to consistently control distance. The unique position of the weighted cone on the Solution grip makes the putter head to feel heavier without sacrificing feel or distance control. This instantly creates a smoother, yip-free stroke.

“The FLAT CAT Solution instantly gives every golfer a smoother, more consistent, pendulum-like stroke,” said Hank Haney.

“There has never been anything introduced to the putting world that will have a more profound effect on golfers who struggle on the greens than this revolutionary new putting tool!”

In extensive testing, the Science & Motion SAM PuttLab, the world’s leading putting analysis system, determined FLAT CAT Solution was the only weighting option that visibly, significantly, and dramatically smoothed and improved the strokes of golfers suffering with the yips instantly.

The FLAT CAT Solution by Lamkin is designed with FLAT CAT’s patented FLAT 1 grip technology that squares the hands and arms to the putter face to ensure a square face at impact. Each side of the FLAT CAT grip is in a parallel plane with the putter face, allowing every golfer to establish a personal feel with the face of their putter no matter what their putting style – traditional, left-hand low, saw, claw and more.

“The technology behind the FLAT CAT Solution is unlike anything I’ve ever tried. And, believe me, I’ve tried everything,” said Bob Lamkin, President and CEO of Lamkin.

“The team at FLAT CAT has invented a new category of grips specifically designed to help golfers who have a yip in their putting stroke and it makes an immediate difference. We are delighted to be partnering with Hank to promote this performance-enhancing new product.” 

The FLAT CAT technology was developed in consultation with PGA Professional Mike Heisterkamp and longtime Whistling Straits and Pinehurst professional caddy Charlie Spain.