April 12, 2016 – The 2016 Masters has a brilliant champion in English player Danny Willett, Callaway Apparel ambassador, who has provided to the brand a huge visibility in front of the golf world audience.

The coverage received by Callaway Apparel in the first Major of the year, at the TV with interviews and on the golf course, and the pictures in the press and Internet, and the social media as well, is definitely the highest brand awareness it have ever achieved.

The outfits worn by Danny Willet are key Spring-Summer 2016 pieces of Callaway Apparel in your golf shop, that are now positively commented through the media.

On his Sunday’s victory he dressed a Callaway X Solid Polo in colour Greenbrier. A smart solid stretch polo designed utilising innovating technology to help keep you feeling fresh and comfortable at every tee. It features a three button placket and a Callaway Chevron logo sits on wearer’s upper left chest, in a modern and slim fit design.

With the European Fit X Technical Trousers in colour bright white, Willett complimented this look with his signature white European fit trousers that are technically engineered for superior performance and comfort.

And with the polo he wore the Merino ¼ Zip Sweater also in colour bright white. Made from the finest Italian yarn, this 100% merino wool sweater is a modern fit design with total easy care and is Woolmark approved. A tonal Callaway logo is embroidered on players right arm and is available in eight different colours.

A golf clothing included in the Spring-Summer 2016 Collection of Callaway Apparel that golfers can buy in exclusive golf stores and pro-shops around Europe.

More information at www.holgolf.com and www.callawayeuropeapparel.com.