January 20, 2016 – Callaway Golf has announced the launch of the new Chrome Soft golf ball, taking a ball that completely redefined performance when it was first introduced in 2015 and elevating it to another level.

The new Chrome Soft builds on last year’s highly successful product and introduces the proprietary Dual SoftFast Core, which leads to fast ball speeds off the driver for exceptional distance. Callaway is the only golf ball company that has new Dual SoftFast Core technology.

In addition, the new 4-Piece construction provides low compression and extremely soft feel while the Tour Urethane Cover delivers incredible spin control, meaning golfers can achieve even more shot control throughout the bag.

• Fast ball speed off the driver… The exclusive Dual SoftFast Core technology is engineered to reduce spin off the face of a driver, creating faster ball speeds and improved distance off the tee.
• Soft feel… Not only does it help improve distance, the Dual SoftFast Core technology is designed to also compress the golf ball more efficiently, aiding longer, straighter ball flights, while still maintaining amazing feel and versatility around the greens.
• More spin from 100 yards and in… The new Chrome Soft’s 4-Piece construction, mantle layer and Tour Urethane Cover combine to create exceptional control, particularly with short iron shots from 100 yards and in, allowing golfers to aggressively attack pins more often.

Neil Howie, President and Managing Director of Callaway Golf EMEA, said: “We have seen phenomenal growth in our European golf ball business with our  European Market share increasing by 38% ( 11.7% > 16.2%) since the introduction of Chrome Soft, and it’s great news for golfers that we have managed to make it even better. We have reinvented what is possible in golf ball design and golfers no longer have to compromise between feel and distance. With the new Chrome Soft, they get both.”

Along with the new Chrome Soft, Callaway has also announced the launch of the Superhot 55 Soft golf ball.

The Superhot 55 is super long, super straight and has a low 55 compression. The proven HEX Aerodynamics promotes low drag and optimal lift for a strong ball flight, so golfers get more distance from tee-to-green. The soft mantle layer and cover system work to lower spin for reduced hooks and slices so shots fly straight, allowing golfers to compress the ball with soft feel.

• RRP: New 2016 Chrome Soft, 45 € (per dozen).
• RRP: Superhot 55 Soft, 36 € (per dozen).
• Availability: At retail 5th of February 2016.