September 3, 2015 – W. L. Gore & Associates (Gore) and Pep Guardiola announced last August a four-year partnership where Guardiola will globally represent the GORE-TEX brand and Gore branded apparel and footwear. The trainer of football club FC Bayern München, Guardiola, is a long-time fan of the functional outdoor ingredient brand. He frequently wears GORE-TEX jackets and shoes in his daily life, be it for outdoor sports activities or in the city.

After visiting Gore’s facilities, Guardiola was impressed with the passion, dedication, and quality standards that Gore, the inventor of waterproof, windproof and breathable products, applies to the development, testing and production of GORE-TEX products. Pep Guardiola will serve as the lead spokesperson for GORE-TEX branded products and his image will be included in print and online communication as well as in retail promotion material for Gore fabrics products.

“As an athlete and coach, perfectionism and vision play a crucial role and the same characteristics apply to GORE-TEX products. Therefore I’m happy to represent this outstanding brand,” said Pep Guardiola at the European headquarters of Gore near Munich, Germany.

Pep Guardiola is a success-oriented individual, always exploring new ideas based on a thorough understanding of as many details as possible. “Only if you devote time and have a genuine passion for a subject, will you continuously improve every day. This is hard work but it eventually leads to exceptional results,” said Pep Guardiola. “And this dedication to quality and innovation is exactly what impresses me about the GORE-TEX Brand.”

In fact, at Gore it is all about such values: founders Bill and Vieve Gore’s vision was to create exceptional products that offer a unique value to customers. “GORE-TEX products are the result of dedicated and passionate efforts. Our goal is to is to constantly push the boundaries of innovation and to provide products that offer high performance for consumers, so that they can experience fascinating moments and are able to stay out for longer”, said Christian Langer, global leader Fabrics Division at Gore. “The partnership with Pep Guardiola is a perfect match between our company´s and brand´s core values and Guardiola’s professional philosophy and track record. We are very pleased to have our GORE-TEX brand represented by this globally respected personality.”

Functional GORE-TEX products for Pep Guardiola

As an Ingredient brand, Gore licenses many leading brands in areas such as mountain sports like Arc’teryx, Adidas, The North Face, Salomon, Lowa or Timberland as well as casual, fashion, golf & lifestyle brands like Camper, Clarks, Ecco, Galvin Green, Herno, Prada, Sail Racing, Visvim or White Mountaineering. These brands manufacture products with GORE-TEX fabric.

Over the next four years Pep Guardiola will be equipped with GORE-TEX and Gore branded jackets, shoes and gloves. “Whenever there are weather conditions that require protection from rain, snow or wind, I have the best partner”, said Pep Guardiola. Gore will use Guardiola’s image in its global print and online campaign when promoting the GORE-TEX brand and GORE-TEX branded products.