September 23, 2014 – We’re in an important week for golf with the big event of the year: the 2014 Ryder Cup. And the golf industry, as in all these great occasions, puts its focus on the event that matches the teams in Europe and USA.

As well as supporting their staff players the brands launch attractive and surprising products inspired by the Ryder Cup in limited editions, that boost even more the public following on each side. Here are the coolest products being promoted on the Social Media just before the game starts.

Cleveland Golf wedges, for Europe and USA teams, and this is how they are manufactured. 

Introducing the 2014 adidas Golf footwear collection.

Super design of the Bettinardi Golf putter, with a commemorative headcover. 

The Dynamic Gold shafts of True Temper, dressed for the occasion. 

The SuperStroke grips for putters, customized for each team. 

The new Callaway Golf Apex MB irons, looking excellent. 

Nike Golf shoes for the world No.1 Golf, Rory McIlroy, in a sporty style. 

Oakley special golf shoes for the popular Bubba Watson. 

And the Lamkin Grips have a curious duel, as two of their players, Justin Rose and Keegan Bradley, will be playing on opposite bands at Gleneagles.

Por MIGUEL ANGEL BUIL