Treseño Golf and Bassols 1790 bring together golf, textile heritage and lifestyle in a collaboration that turns an everyday accessory into a distinctive style statement.

Two premium towels – one designed for the golf bag and another for the beach – combine Treseño’s Iberian identity with the heritage of a Barcelona-based textile house dating back to 1790.

September 25, 2026 – Some accessories simply do a job. Others say something about the person carrying them. The new Treseño x Bassols 1790 collaboration falls firmly into the latter category.

The partnership between the young golf brand and the long-established Barcelona textile house brings together two pieces where design, quality and functionality share a common purpose: taking the spirit of golf and the Mediterranean beyond the course.

The collection comprises a Player’s Towel and a Beach Towel. Two distinct products united by a shared aesthetic inspired by the classic striped towels of European beach clubs, reinterpreted through Treseño Golf’s distinctive design language.

The Player’s Towel has been created specifically for golf. Its purpose is straightforward but essential: to wipe away sweat, keep hands dry and help protect and maintain clean equipment throughout the round.

The towel is part of the golfer’s everyday routine, travelling from tee to green and staying within easy reach on the golf bag.

But functionality alone is not enough for this collaboration. Treseño has given an everyday golfing essential its own personality, combining a sporting character with an unmistakable Mediterranean influence.

The Beach Towel takes the same concept beyond the golf course. Larger in format, it shares the Player’s Towel’s aesthetic while extending the collection into beach life, travel and leisure. It is a natural expression of Treseño’s broader philosophy, which sees golf as part of a lifestyle encompassing destinations, gastronomy, fashion, design and experiences.

This is also where the choice of collaboration partner becomes particularly significant. Bassols 1790 brings a heritage that is difficult to match: its origins date back to 1790, and the company remains family-owned today, now in its eighth generation.

Based in Barcelona, Bassols 1790 has built a long-standing reputation for high-end textiles for the home, bathroom and table, while also working across hospitality, restaurants and interior design. Its experience and textile expertise give the collaboration a depth that goes well beyond aesthetics.

For Treseño Golf, a collaboration should have genuine meaning. It is not simply about putting two logos on a product, but about working with partners who share the same commitment to quality, precision, craftsmanship and attention to detail.

That philosophy explains the partnership with Bassols 1790. The textile house brings more than two centuries of accumulated knowledge, while Treseño contributes a contemporary interpretation of golf, underpinned by a strong Iberian identity and an international outlook.

The result is a collection that fits naturally into the idea of golf as a lifestyle. The towels can accompany golfers in Spain, Portugal and the Algarve, but they can just as easily find a place in the luggage of those who see golf as a way of travelling and discovering new destinations.

Although the collection was introduced with summer in mind, its appeal extends well beyond a single season. The Player’s Towel is designed to remain a permanent part of the golf bag, while the Beach Towel broadens the collection into travel, coastal living and leisure.

The Treseño Golf x Bassols 1790 Towel Collaboration ultimately represents a meeting point between tradition and contemporary design – a combination increasingly visible across the modern golf landscape.

It brings together two brands from different worlds, united by a shared appreciation of quality and design.

Because even a towel can become part of a golfer’s identity. And with Treseño and Bassols 1790 behind it, it becomes something more: a small piece of Mediterranean culture to carry in the golf bag.