August 4, 2013 – Adams Golf is excited about the fresh look, new colour palette and new era for the company, as it has unveiled a new logo for the brand during this Summer 2013.

A new logo with a script typeface “Adams” that will appear on clubs and accessories as well as marketing materials. And for the first time, Adams has also created a secondary mark – a standalone script “A” that has a golf club on its left leg and is surrounded by a two-stripe oval that represents the golf swing path.

For most of the company’s history the primary colour palette has been red and black. Moving forward, blue (Pantone 294) will become the primary colour, with red (Pantone 187), white, black and silver as complements.

“Our goal throughout was to find a design that has global appeal and reflects the new personality and positioning of the brand,” said Scott Blevins, Senior Vice-President of Marketing. “We feel that this new look will help Adams become more recognizable around the world in a more consistent and contemporary manner. It’s a fun and friendly design that we think appeals to our broad customer base along with those who don’t yet know much about our company and products.”

The new generation of its famous Tight Lies fairway woods, the legendary club whose hallmark is making the game easier to play, are the first golf clubs to reflect the new image.

All this is integrated as part of Adams’ philosophy “Make Golf Easy” in every facet of its business. And to help it resonate with the golfing public, Adams is offering in USA a money-back guarantee on those new Tight Lies fairway woods.

Adams staff players have already begun sporting the new look on their headwear and golf bags. The first product to feature the logo are the new Tight Lies fairway woods.

More information at www.adamsgolf.com and the Spanish distributor Hispano de Deportes S.A., tel. 93 448 24 91, hdd@hispanodedeportes.com and @HDDgolf on Twitter.

Por REDACCIÓN