• Biom Hybrid Combines Natural Motion Technology with Renowned Golf Street Outsole of Ecco.

March 17, 2012 – Danish brand Ecco – maker of the world’s most comfortable, stylish and technically-advanced footwear – announces the launch of Biom Hybrid, golf’s first-ever performance shoe built atop a hybrid outsole.

Showcasing a completely anatomical last developed by scanning more than 2,500 feet, Biom Hybrid combines Ecco Natural Motion technology with the company’s patented, award-winning Golf Street outsole. The result pairs the human body’s evolutionary system for absorbing impact with a non-cleated shoe bottom that provides superior durability, comfort, traction and stability on or off the golf course.

As Michael Waack, Head of Global Golf at Ecco, says:

“Ecco has revolutionised golf footwear by pioneering new trends and technologies like the hybrid and Natural Motion categories. With the market still chasing Golf Street, Biom Hybrid is an innovation that takes the next step forward.”

Initially developed for the premium running market, patented Ecco Natural Motion technology encourages players to land more toward the mid-foot than heel. Additional features of the ultra-lightweight Biom Hybrid include:

• Extremely Low Profile – Brings a golfer’s weight closer to the playing surface for unmatched stability, ground feel, traction and swing power.
• Advanced Outsole Technology – 100 molded, wear-resistant TPU traction bars create more than 800 traction angles and have been shown to last five times longer than rubber.
• Direct Injection – A process unique to Ecco in the golf industry provides superior cushioning, stability and comfort via a one-piece shoe that’s built without glue or stitching.
• Superior Weather Resistance – Proprietary Ecco Hydromax leather treatment keeps a player’s feet dry and comfortable in all conditions.
• Climate Control – Triple-component Ecco Comfort Fiber System insole guarantees a cool, dry shoe interior.
• Tibetan Yak Leather – Naturally soft, durable, smooth and breathable uppers made from Tibetan Yak leather that is three times stronger than ordinary leathers.

The Ecco men’s golf collection is worn in competition by scores of international Tour stars, including Graeme McDowell, Fred Couples, Thomas Bjorn, Stuart Appleby, Thongchai Jaidee, Thorbjørn Olesen, Andreas Hartø and many others.

SRP: €159.

More information at Holiday Golf:

Tel. 952 789108, www.holgolf.com and www.ecco.com/golf.

 

 

Por REDACCIÓN