• Oakley Cipher – 1st Golf Shoe on Earth with NanoSpike Technology

March 27, 2012 – Oakley, Inc. announced last February the release of Oakley Cipher, the lightest performance golf shoe ever made. The first-ever application of NanoSpike technology, Oakley Cipher is a cleatless design with thousands of tiny spikes that bite into blades of grass to maintain traction.

Weighing just 260 grams, this performance golf shoe minimizes fatigue while offering improved flexibility, reduced heat retention, and uncompromising durability. The upper is made with a lightweight breathable textile combined with welded components for protection. Comfort is optimized by moisture wicking and the shock absorption of a dual-density footbed.

“One of our core tenets is the belief that everything can and will be made better,” said Oakley CEO Colin Baden. “By engineering the world’s lightest golf shoe, we have answered that conviction for those who demand performance beyond the boundaries of industry standards and the confines of conventional thinking.”

Ordinary golf shoes rely on traditional cleat systems for traction but the spikes limit surface contact, and even a subtle increase in distance between the foot and the ground raises the wearer’s center of gravity and reduces balance and stability. Oakley’s initial design inspiration for this reinvention came from pro racing tires and their ability to maintain traction without limiting surface contact. Looking at golf shoes an entirely new way, the company invented NanoSpike technology to solve the problems inherent in ordinary designs, then took full advantage of proprietary Factory Lite construction techniques and materials. The result is Oakley Cipher, a golf shoe that optimizes traction, stability and balance during golf swing.

The new Oakley Cipher golf shoe will be available at Golf Town, GolfSmith, Pebble Beach, PGA National as well as countless other quality retail locations around USA.

More information at Oakley.com and Oakley Cipher.

Picture: Oakley.

Por REDACCIÓN